![[06/05/2024] New OTA Saturation Index Calculation Model](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/32ee87bf-26f2-4b54-9949-1cfbea95743d/gradients_5/w=3840,quality=90,fit=scale-down)
We are excited to share the release of a new OTA saturation calculation model with you. We decided to release this update because we have intercepted significant changes in the method of publishing online offers adopted by online distribution channels (OTA).
For this reason, we have undertaken a detailed analysis to interpret the phenomenon and assess the OTA saturation calculation criteria update.
The new model, a testament to our collective expertise and dedication, is based on the historical analysis of the volume of offers published, their temporal evolution and the number of operating structures, allowing a more precise evaluation of market saturation. As validation of the model, we have compared the data coming from the Property Management Systems (PMS) and the data provided in collaboration with the client regions in Italy.
Among the significant benefits of this new model, we are thrilled to highlight:
- Greater accuracy in assessing OTA market saturation and tourism offers thanks to a corrective approach based on the historical analysis of the volume of offers published, their temporal evolution and the number of operating facilities.
- Better understanding of events that influence the dynamics of online offers such as concerts, festivals, events, sports events and holidays.
- Increase accuracy in detecting the average prices charged by the accommodation facilities in our destination.
Our commitment to constantly improving our ability to represent your destination's tourism offer and provide our customers with increasingly accurate and reliable data remains unwavering.