D / AI Coach
D / AI Coach

D / AI Coach

D / AI Coach Help Center

D / AI Coach is our new intelligent digital traces management platform, explicitly designed for hospitality-related groups and businesses, museums, theatres, tourist attractions, libraries, theme parks, galleries, retail firms and companies, and SMEs.

It is a powerful tool to help you easily manage your online reputation. Read and respond to reviews, analyse your business, and track your competitors, all in one place.

The benefits of managing your business's online - and offline - positioning with our user-friendly platform:
  • Effortlessly reply to any digital trace, from reviews to comments, even using our innovative AI Review Responder to generate automatic responses in your preferred tone of voice and language;
  • Monitor and measure your reputation and online positioning thanks to our proprietary indexes, to optimise your management resources and investments and enhance customer satisfaction;
  • Learn all there is to know about your competitors and outshine them.

Release Notes & Useful Resources

What’s new
Useful Links and Resources
The value of the feedback economy in 2024

User Guide

This section will provide helpful information and FAQs about D / AI Coach, our all-in-one positioning management tool.

D / AI Coach helps its users optimise time-consuming digital traces-related tasks management, making daily processes more efficient and enhancing customer experience, revenue-related processes, investment and decision-making.

  • Monitor and analyse the market, customers’ behaviours and your competitors;
  • Monitor and manage your online brand and business positioning;
  • Track progress, measure the effectiveness of adopted strategies, and share results with stakeholders and investors.
Each module provides insights and actionable tools and data into a specific aspect of your business:
Digital Trace Management
Digital Trace Management
At a glance
At a glance
When switching from Travel Appel

You can start your D / AI Coach experience by clicking on the banner within your Travel Appeal dashboard.

You can immediately start creating, modifying, and deleting any combination of business and sale points, specific individual competitors, and benchmark brand competitors.

General FAQ

Can I add businesses to my company's dashboard?

Our online positioning management platform lets you add and monitor one or more businesses to your company's dashboard. Fill out this form, and we will take care of the rest.

How can I create a tag?

Once the businesses are added, you can create, modify, or delete tags (groups that include at least some of the company's businesses) for more accessible and effective management.

You can change or remove information and businesses from the tag list anytime.

Can I add users who have access to the dashboard?

You can add new collaborators to one or more of your businesses anytime. We know the importance of a collaborative and informed work team and are here to facilitate this experience.

You can add, modify, or remove collaborators with a few clicks directly from your dashboard.

Once new users have been added to your dashboard, you can specify their role and level of permissions, selecting from three options: administrator, user, and viewer. You can also sort them into lists, define who can view specific data, change settings, and collaborate effectively in achieving common goals.

Can I add new competitors to make comparisons and analyses?

Our platform has been designed to give you maximum flexibility when making in-depth comparisons and analyses. Initially, you can include a maximum of ten competitors.

However, we understand that your needs may vary, and we are here to accommodate your requests. Therefore, let our sales representative know if you want to add more competitors.

We understand the importance of having a complete picture of the competitive landscape and want to ensure you have all the necessary tools to get the information you need. Therefore, you can view, edit, create and remove groups of competitors with whom you can compare a single business, a specific tag or all your businesses.

Remember that our mission is to provide the best tools to make informed and strategic decisions. We are here to support you in achieving your goals and outperforming the competition.

Can I change my password?

Yes, you can change your account password. To request a new password, write to customer support support@datappeal.io

How often are new digital traces collected?

Digital traces (e.g., reviews, social media comments, and online content) are collected and uploaded to your dashboard twice daily to ensure you can optimise your reputation management.

How many sources do you collect digital traces from?

We are proud to collect digital traces from a large and diverse pool of over 77 trusted sources that you can find listed by scrolling the channel filter within the dashboard.

Our platform leverages a vast ecosystem of information, and this approach lets us obtain a complete and accurate view of your online presence and performance, providing a detailed and up-to-date overview.

Our constant search for new sources and continuous information updates allows us to offer more precise and relevant data. We are committed to ensuring the highest quality and reliability of the data we provide so that we can meet your needs.

If you have any further questions or need more details, don't hesitate to contact us!

What is the available historical data?

We have a rich repository of up-to-date and highly reliable historical data covering twelve months. This means you can access detailed and accurate information over time, filtering them by the following options: today, last week, last month, last three months, last six months and last year.

How do you collect data?

The data comes from direct data collection from online public sources, commercial deals with other companies, and open-source data. The data collected online is recovered through a process known as ethical scraping, which is an automatic data collection practice from web pages conducted in compliance with the laws and contractual agreements. It obtains public information for legitimate purposes, such as academic research or market analysis. Data is extracted without causing harm or violating user privacy.

How are indexes created?

Thanks to the sophisticated data analysis algorithms that we have developed, we can create indices that represent the situation of your brand, company or business.

These indices are based on data collected from various sources, such as user content and reviews, demographic data, information on available services and many other relevant factors.

Why the Sentiment Index has a scale from 0 to 100?

A scale from 0 to 100 has been chosen to assess your reputation management more understandably. This scale allows us to provide a clear and immediate picture of the situation so that users can easily interpret the results. A score of 0 indicates a very bad or unattractive situation for customers, while a score of 100 represents an outstanding performance.

Using a standardised scale also allows us to compare different businesses with each other objectively. Furthermore, this scale enables us to monitor progress or decline over time, clearly indicating trends and changes.

Ultimately, the indices are created using our advanced data analysis algorithms, which evaluate a wide range of information. The scale from 0 to 100 has been adopted to allow users to obtain clear and meaningful information on the analysed business.

Why does the True Rating Index have a scale from 0 to 5?

A scale from 0 to 5 has been chosen to create an index aligned with that idea of general evaluation applied by the most common online review channels and with which you and your team may be familiar.

A score of 0 indicates a terrible online reputation, while a score of 5 means you are making an excellent impression.

Do you need support on your platform?

Our Customer Care will be happy to help you. Don't hesitate to contact us!