Why destination data for your business management?
Because it's a comprehensive tool that can equip you with the insights and strategies needed to succeed in the dynamic tourism industry.
Just as destinations start, or should start, using local businesses’ data to refine their management and marketing strategies, companies and associations that are part of or depend on the local tourism supply chain can unlock significant growth potential. In particular, the hospitality sector can pave the way for success.
Access to vertical data on flight searches and bookings, especially by foreign travellers, along with knowledge of the booking window, departure airports, traveller types, and average length of stay, can empower you to create highly effective, targeted marketing campaigns based on accurate data.
Cross-referencing this data with an analysis of the markets involved, which evaluates behaviours, choices and preferences, allows you to strategically create a specific offer that can attract and satisfy them, perhaps by selecting the most suitable experiences and events and refining the marketing content.
Monitoring OTA saturation, which refers to the online travel agency presence level in a particular market and average rates applied in real-time, allows you to optimally manage your sales and revenue strategies. It also gives you a detailed view of events, with data on expected attendance and the expected resulting expenditure by sector (hospitality, food and beverage, transportation).
Real-time monitoring of OTA saturation and average rates and detailed insights into events, including data on expected attendance, will empower your business to optimise sales and revenue strategies.
Destination data should be a starting point and, ultimately, a point of arrival.