Digital Trace Management
Digital Trace Management

Digital Trace Management

Manage your online presence by effortlessly replying to reviews and comments, even using our innovative AI Review Responder to generate automatic responses in your preferred tone of voice and language.

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D / AI Coach helps you quickly select and analyse relevant digital traces.

It lets you manage in-app replies for any channel, apply specific filters, assign them to your team members and monitor their status.

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First steps to use the Digital TracevManagement module:
  1. Install the D / AI Review Manager Chrome Extension directly from the Chrome Web Store (the extensions add-on system is only available for Google Chrome and Microsoft Edge).
  2. Log in to the channel business accounts or social media accounts you previously set up. Skipping this step will move your replies into the error status section (you'll get error notifications in the right sidebar).

The Inbox

The primary and opening screen of the Digital Trace Management module is the Inbox, where you can find all the reviews and comments received by your business, displayed in chronological order, no matter their status.

Within your Inbox, you can see the score assigned to a specific digital trace on its origin channel and the associated Sentiment, which is detected thanks to semantic analysis.

You can then assign it to a staff member or yourself, write your response, create an editable AI-generated one, save a specific digital trace for further analysis or action and even archive it.

Replying

To reply, you first need to assign the digital trace to a staff member or yourself by clicking on the “Create reply” button once; you can then select the coworker you wish to assign the task to from the corresponding drop-down menu.

You can then start writing, or you can click the “Create reply” button once more to take advantage of our AI responder.

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If you opt for this solution, you can select your preferred tone of voice and the desired text length. Our short video shows you will get a text proposal within seconds. You can send it as it is or quickly edit it to suit your company style better.

Once you are satisfied with the text, you can send it.

Please note: it's impossible to reply to certain digital traces, such as ratings posted on Booking, without a written review.

Save and Archive

Our Inbox lets you archive and save specific digital traces according to your management needs and strategies.

You could, for instance, decide to save digital traces that suggest needed improvements or that imply a specific department should take action, or again, you might want to save digital traces that mention staff members for later rewards or digital traces that are worth sharing on your social media or your website.

To streamline your daily check and task assignment, consider archiving all the digital traces you've already responded to. Regularly emptying the Inbox in this way can save you valuable time.

Filters

You can analyse the data within the dashboard section using the following filters:

  • Temporal: by scrolling through the date picker, you can select the historical analysis period.
  • By channel: we collect online content and reviews from a large and diverse pool of over 77 trusted sources you can analyse and compare, filtering them by scrolling the channel filter within the dashboard.

  • By Sentiment: by default, you visualise all digital traces to analyse your online reputation better and quickly assess your performances or set goals; you can filter them by the following options: very positive, positive, fine, negative, and very negative.
  • By reply status: by default, you visualise all contents, but for more efficient content management, you can filter them by the following options:

  1. Unreplied: the review has not been replied yet;
  2. In Queue: your reply has been sent to the queue for the application background management;
  3. In Sync: your reply has been sent to the remote digital channel;
  4. In Approval: your reply has reached the remote digital channel and is under approval;
  5. Error: your reply can't be published due to an error;
  6. Replied: your reply has been correctly published.

Your replies

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You can click on the right sidebar for a quick overview of the status of your replies, which is also marked in the Inbox, digital trace by digital trace, and filterable, as explained in the previous section.

In Progress

On the right sidebar, you can see the replies in progress:

  • In Queue: your reply has been sent to the Queue for the application background management;
  • In Sync: your reply has been sent to the remote digital channel;
  • In Approval: your reply has reached the remote digital channel and is under Approval.

Errors

When the remote channel refuses a reply or encounters other issues, it is automatically moved to the Errors section on the right sidebar, where you can manage it.

There are currently eight error types:

Error Type
Error code
Error Message
Permissions
error_reply_401
You do not have permission to perform this operation.
Content not found
error_reply_402
We could not find the content; please try again later or reply directly from the channel.
Content not found
error_reply_403
We could not find the content; please try again later or reply directly from the channel.
Login error
error_reply_404
You are not logged in to the channel, or your session has timed out.
Network error
error_reply_405
Something went wrong while sending your reply; please try again later. If the issue persists, please get in touch with us.
Already replied
error_reply_406
There is already a response to this content.
Channel error
error_reply_407
Responding to this content according to the channel's policies is impossible. Try contacting support for the channel itself.
Generic error
error_reply_999
There was an error processing your response; please try again later.