Analyse the destination through online content published by travellers, providing insights into the sentiment related to various sectors and types of visitors.

Everything is tourism

Keep track of every step of your visitors' journey, analyse popular travel trends, and stay ahead of the competition.

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At your fingertips, a complete, accurate, and comprehensive real-time overview and forecast of any Point of Interest from a local level. Get all the reliable and up-to-date data you need to succeed.

Effectively manage your destination.

Take advantage of our endless filter option to strategically analyse your target markets' perceptions, interests, needs and behaviours.

Design target marketing campaigns based on our actionable data and leverage demand trends to create products, plan events, help your destination’s operators understand travellers’ needs and strategise pricing.



What is the Sentiment index, and how do you read it?

Sentiment analysis on traveller online content is a practice that consists of examining and evaluating the opinions, emotions and evaluations expressed by users on travel and travel-related experiences through digital channels. This type of analysis is based on extracting and processing large amounts of data from reviews, comments, social media posts, blogs and other online sources.


The main objective of sentiment analysis is to understand the general sentiment of users towards a specific product, service or tourist destination. Using natural language processing algorithms and machine learning techniques, positive, negative or neutral opinions expressed by users are identified.

This analysis provides essential information to companies in the tourism sector, tour operators and travel agencies. The information obtained can be used to evaluate customer satisfaction, identify the strengths and weaknesses of the services offered, identify emerging trends, adapt marketing strategies and improve the overall traveller experience.

Sentiment analysis on travellers' online content also makes it possible to identify problems or critical issues in managing tourist services, facilitating prompt corrective action. Furthermore, it can help tourist destinations monitor their online reputation and make decisions based on user feedback to improve attractiveness and competitiveness.

This practice offers a detailed insight into travellers' opinions, enabling companies and destinations to adopt more effective and customer-oriented strategies. Therefore, sentiment analysis of traveller online content represents a valuable tool for gaining in-depth analysis of the tourism market and guiding business decisions in the tourism industry.

Why is it helpful to know the value of the Sentiment Index for the destination?

Sentiment analysis can be extremely useful for a tourist destination as it provides essential insight into the opinions and emotions of users towards that specific destination. Here are four examples of using sentiment analysis in the tourism context:

  1. Tourist Satisfaction Evaluation: Sentiment analysis allows you to evaluate tourists' satisfaction based on their reviews and comments on booking sites, social media or other online platforms. Analysing the emotions expressed makes it possible to identify the positive and negative aspects of the tourist experience offered by the destination. This allows tour operators and DMOs to improve services and adjust offers based on tourists' preferences and expectations.
  2. Detection of visitor trends and preferences: Sentiment analysis can reveal emerging trends and visitor preferences by analysing online discussions and user-generated content. This information can be used to identify new market segments, develop new products or services, or tailor marketing activities to reach specific categories of tourists.
  3. Online Reputation Monitoring: Sentiment analysis helps monitor a travel destination's online reputation by identifying negative comments or unfavourable reviews. This allows tour operators to respond promptly to negative feedback, resolve any issues and improve the overall perception of the destination. Additionally, sentiment analysis can pinpoint areas of strength and weakness of the goal and guide improvement strategies.
  4. Evaluation of the effectiveness of marketing campaigns: Sentiment analysis can be used to evaluate the effectiveness of marketing campaigns. Analysing users' reactions and opinions to messages and promotions makes it possible to measure the impact of marketing strategies and make any changes to optimise results. Additionally, sentiment analysis can reveal which types of content or communication approaches generate a positive response from potential visitors.

In conclusion, sentiment analysis offers valuable insight into the perception of tourists towards a tourist destination. By identifying the emotions and opinions expressed by users, it is possible to adapt marketing strategies, improve the tourist experience, manage online reputation and better meet visitor needs.

What is the Travel Barometer, and how to read it?

The Travel Barometer algorithm analyses various data to determine the performance of a destination. It looks at digital traces, user sentiment, and the digital presence of tourist operators. By comparing the current period to the same period from the past two years, the Travel Barometer can provide insights into performance and identify reasons for changes.

It can answer questions like why a destination’s performance is lower than last year and how it compares to the rest of the country.


The capabilities of the Travel Barometer include:

  • Identification of areas for improvement: through the analysis of the index data, it is possible to identify the areas where the tourist destination shows lower performance compared to the past or other destinations. This allows tourism operators to focus on improving specific aspects of the offer.
  • Trend tracking: the Travel Barometer allows you to track trends in the tourism industry, offering in-depth analysis of destination performance compared to competing targets or the national average. This will enable you to adapt marketing and positioning strategies to remain competitive.
  • Evaluation of the effectiveness of the actions undertaken: through regular measurement of the index over time, it is possible to evaluate the effectiveness of the measures adopted to improve the tourist destination. For example, in the case of implementing a specific marketing campaign, the Travel Barometer can reveal whether the latter had a positive impact on the overall performance of the destination.
  • Comparison with other destinations: using the Travel Barometer, it is possible to compare the performance of the destination with that of other similar tourist destinations, providing a valuable assessment of the competitive position and identifying opportunities for improvement.

The Travel Barometer offers a valuable tool for understanding and improving tourism outcomes.

What is the LGBTQ+ index, and how do you read it?

LGBTQ+ INDEX is an index that provides a numerical evaluation of the tourist destination based on its reception and inclusion towards LGBTQ+ people (lesbian, gay, bisexual, transgender, queer and other different sexual and gender identities). This index is essential for measuring a location's openness and hospitality to the LGBTQ+ community.


LGBTQ+ INDEX uses a scale from 1 to 100, with a higher score indicating greater inclusion and acceptance. To better understand how the LGBTQ+ INDEX can be used to evaluate a tourist destination, here are four examples of correct use:

  1. A city's LGBTQ+ INDEX score is 95, indicating that the destination offers a highly inclusive environment. LGBTQ+ tourists can feel free to explore the city without worries about discrimination. The destination can promote itself as a safe and welcoming place for LGBTQ+ people, thus attracting more tourists.
  2. Another destination has an LGBTQ+ INDEX score of 60, indicating a good reception but with room for improvement. By promoting equality policies and implementing stronger anti-discrimination laws, the destination can seek to increase its score, becoming increasingly attractive to LGBTQ+ tourists.
  3. A destination with an LGBTQ+ INDEX score of 20 suggests low acceptance and inclusion of LGBTQ+ people. Through initiatives such as awareness campaigns and educational programs, the destination can work to improve its reputation and become more welcoming to LGBTQ+ visitors.
  4. A country has an LGBTQ+ INDEX score of 10, indicating a hostile and unsafe environment for LGBTQ+ people. In this case, the destination should address discrimination seriously and take concrete steps to promote equality and LGBTQ+ rights. Only through a significant change will it be possible to improve the score and image of the country in the eyes of LGBTQ+ tourists.

LGBTQ+ INDEX is a fundamental tool for measuring the reception and inclusion of LGBTQ+ people in tourist destinations. Thanks to this index, localities can evaluate their progress in promoting equality and take concrete steps to become more welcoming tourist destinations for all, regardless of sexual orientation or gender identity.

What are the Area and POI Popularity Ratings?

This rating estimates the popularity of your territory, relating the volume of POIs in specific areas to that of the related digital traces and their Sentiment.


The POI Popularity Rating also helps you estimate the popularity of individual POIs through online content.

The capabilities of the Popularity Rating include:

  • Real-time estimation of the popularity of your territory, relating the number of points of interest in specific areas to that of the related digital traces and their Sentiment;
  • Real-time monitoring of the most relevant points of interest;
  • The Popularity trend measured overtime, on a weekly or monthly basis;
  • A map visualisation dynamically showing the difference in the Area Popularity values.

This is valuable data to share with your local stakeholders, for you to monitor possible overcrowding issues and plan targeted service design interventions.


What filters can I use in the destination section?

It is possible to analyse the data within the destination section using the filters.

Temporal: the date picker to select the historical period of analysis.

Geographical: Select your area or sub-area to identify in which territory you want to conduct the data analysis.

Industries: Choose whether you want to have a view of aggregated data or by individual sector.

Typology of industries: Once an industry has been selected, you can choose its specific typologies for an even more detailed analysis.

Market: Select the market your visitors come from.

Language: Select the language spoken by your visitors.

Type of traveller: Select a type of traveller who frequents your destination.

What time frame can I analyse?

We have 100% up-to-date and reliable historical data for all POIs and mapped territories starting from January 2019. From the date picker, you can select the last 30 days, the last three months, the last six months, the last 12 months or a period of your choice.

Can I see the change in data over a given period?

Our platform offers a simple and effective way to analyse data variation over time. You can use the time filter to select specific periods of interest and get a clear view of trends and changes in your data set.

With the time filter, you can choose from several pre-set time intervals, such as the last month, the previous three months, the last six months or the last 12 months. This option lets you focus on a specific period and examine the data in detail.

Also, if you want to explore a custom time range, you can easily do that. Select the "Custom range" option in the time filter and choose your desired start and end dates using the built-in calendar. This way, you have complete control over the time frame to analyse and can tailor it to your needs.

The time filter allows you to spot trends, identify significant peaks or dips, and better understand how your data has evolved. It's an invaluable tool for monitoring performance, spotting seasonal patterns, or evaluating the impact of specific events on specific periods.

So, yes, you can view the change in data over a given period on our platform, either through pre-defined time intervals or through a custom interval you choose.

When can I consider data to be consolidated?

Our priority is to provide users with timely and constantly updated data. To achieve this, we work tirelessly to improve the lead times required to ensure reliable updating of the information provided. As a rule, the data is updated weekly, but due to the ever-changing nature of the information, it may undergo further updates for approximately three weeks. Data older than three weeks can be considered stable and consolidated. However, please note that specific contexts may require a different stability period. We will continue to work to optimise update times and provide the most accurate and up-to-date data possible.

What industries can I analyse?

This is the list of all the industries that you can choose to analyse in the dashboard:

  • Attractions
  • Food & Beverage
  • Entertainment
  • Hospitality
  • Short Term Rentals
  • Transportation
  • Agriculture
  • Banking & Insurance
  • Education
  • Freelance
  • Government
  • Healthcare
  • Industrial
  • Other
  • Personal care
  • Real estate
  • Retail
  • Sports
  • Services
What is meant by industries?

The term "destination industries" refers to the organisation and subdivision of a specific tourist or geographical location into particular areas, each characterised by distinguishing characteristics and attractions. This subdivision can be based on geographical, cultural, historical or thematic criteria to offer a better understanding and management of the territory. Each industry can have its peculiarities, such as the presence of historical sites, monuments, natural landscapes, accommodation facilities or specific activities. The main objective of this organisation is to facilitate visitors in planning and making the most of the destination, allowing them to discover the various offers present in each industry and to select the activities or itineraries that best meet their preferences and interests. Furthermore, the division into sectors also facilitates tourism promotion and management, allowing resources and strategies to be focused according to the characteristics of each specific area. Thus, when we speak of a "destination industry, " we refer to a functional and organisational division of the territory that allows visitors to explore and appreciate a tourist destination's different facets.

Can I manually add attractions, hotels, or businesses I want to analyse?

Our platform offers a variety of online map data to meet your analytics needs. We collect data from six major industries: F&B, hospitality, attractions, short-term rentals, transportation, and entertainment. These sectors cover a wide variety of information that can be useful for your analysis.

However, we understand you may have specific needs beyond these core industries. Therefore, we have provided the ability to add more custom categories manually. For example, suppose you need data on banking, insurance, agriculture, education, government, healthcare, or other specific types. In that case, you can manually add them to your dataset for a more complete and detailed view.

This flexibility allows you to tailor the analysis to your needs and gain insight into the places you want to investigate. You can integrate existing information with your custom additions to get a complete overview of the landscape you want to explore.

Please note that to add these custom categories manually, you must provide us with the relevant information accurately. This way, we can integrate this data into our system and ensure that your analyses are complete and appropriate.

We hope this flexibility in customising your data helps you gain insights to support your decisions and analysis. Don't hesitate to contact us if you have further questions or need assistance creating your custom dataset. We are here to help you!

How do I add geographic areas?

You can follow a simple process to expand the geographies to monitor or divide the current geographic area into more specific subareas. To get started, we recommend contacting our support team directly at They will happily assist and guide you by adding your desired new geographies.

Our highly trained support team can answer all your questions and provide personalised guidance. They'll be able to give you exact instructions for adding the specific geographic areas you want to trace. Ensure you provide them with all the necessary details, such as the regions' names and specifics.

Once we receive your request, our team will process it as quickly as possible to ensure that new geographies are integrated into the system and that you can access relevant information as soon as possible.

We know how important it is for you to monitor different geographies, and we are here to simplify the management and monitoring process. Don't hesitate to contact our support team for assistance in adding new regions to your tracing. We are ready to help you maximise your dashboard's value and effectiveness.

Can I compare data from multiple sub-areas?

Absolutely! Thanks to the COMPARE option, our platform allows you to analyse and compare data from several sub-areas. This feature allows you to make meaningful comparisons across different geographies, enabling you to gain a deeper perspective on the trends and patterns in your data.

Once you activate the COMPARE option, you can select and compare different areas within specific intervals. This will allow you to identify differences, similarities and other significant relationships between the sub-areas you wish to examine.

Furthermore, our system also offers further customisation options through filters. This means you can select specific parameters and additional search criteria to further refine the data comparison between sub-areas. Whether you want to focus on certain categories, specific periods or other relevant factors, filters will allow you to get results even more relevant to your needs.

The sub-area comparison feature offered by our platform will provide a detailed and in-depth analysis, allowing you to draw more meaningful conclusions and make informed decisions. Explore this option's potential and how it can improve your understanding of the data and dynamics in your examining areas.

How can I see the POI distribution over a geographical area?

It is possible to see the geographical distribution of the POIs of your destination by looking at the map; you can view all the POIs of the industries in your dashboard or even the distribution by single sector or by type; this allows you to have an analysis of the distribution of the POIs in your destination from general to specific directly within a map.

How can I see the distribution of indices over a geographical area?

To immediately view the trend of the value of the indices on an area, you can look at the maps you find in the dashboard. The indexes that can be viewed on the map are Sentiment and Seasonal Balance.

How do I understand in which area of my destination there's a higher sentiment?

The display of the indexes on the map takes into consideration the selection of the filters. Therefore, it allows us to quickly see which areas perform better or worse based on the choices made. Within the map, it is also possible to view the distribution of POIs by industry. By selecting the single drive, it is, therefore, likely to see in a single view both the trend of the indexes and the distribution of the POIs relating to the selected sector easily and intuitively; it is also possible to zoom in even further into the detail of a specific geographical area.

Can I add new competitors to make comparisons and analyses?

Our platform has been designed to give you maximum flexibility in making in-depth comparisons and analyses. Initially, we allow you to include a minimum of three competitors of your choice. However, we understand that your needs may vary, and we are here to accommodate your requests. Therefore, if you want to add more competitors to your list, just let us know, and we will add them.

We understand the importance of having a complete picture of the competitive landscape and want to ensure you have all the necessary tools to get the information you need. With the option to add new competitors, you can expand your analyses, compare more data and get an even more detailed view of the market. No matter how many competitors you wish to include, we are ready to help you get the most value from our platform.

Remember that our mission is to provide the best tools to make informed and strategic decisions. We are here to support you in achieving your goals and outperforming the competition.

Can I compare data with competitors?

Absolutely! Our service allows you to analyse and compare the data of your competitors through the COMPARE option. Thanks to this feature, you can get a detailed overview of your competitors' performances and compare them with yours.

Once you activate the COMPARE option, you will be able to select different metrics and time frames to make the comparison between the desired industries. For example, you can analyse sales, web traffic or the impact of your competitors' advertising campaigns. In addition, you can apply further filters to obtain more specific and relevant data for your analysis.

If you want to configure your competitors for comparison, please contact our customer support team at Our team will happily assist and guide you through the configuration process, providing all the information you need to get the best results from comparing your competitors' data.

Investing in competitor data comparison is a strategic approach to understand the market better, identify growth opportunities, and improve your competitive position. Make the most of this feature and benefit your business strategy significantly.

Don't hesitate to contact us with any further questions or concerns. We are here to help you!

What types of filters are available for comparison?

Different types of filters are available for comparison. You can select filters based on multiple criteria to refine your search and get more specific results. Here are some examples of filters you can use:

Industry type: You can compare locations from different sectors. For example, if you're looking for financial performance insights, you can compare companies in banking, technology, manufacturing, etc.

Country of origin of travellers: If you are interested in evaluating travellers' preferences from different countries, you can select the country of origin filter. This way, you can compare data relating to visitors from other countries.

Language: You can also filter the results based on the preferred language of the travellers. This allows you to analyse data relating to visitors who use a specific language to communicate or search for information.

Type of Traveller: If you are looking for specific information about a group of travellers, you can filter by type of traveller. For example, you might be interested in comparing data on tourists or business travellers.

In addition to these filters, it is also possible to simultaneously compare two different locations and different timeframes. This allows you to compare results and metrics from two destinations and gain a deeper comparative perspective

We hope these filters help you get more specific and valuable information when comparing data. Remember that you can combine different filters to customise your search according to your needs.


How does the “Digital Traces Volume and Sentiment Trend” widget work?

The “Digital Traces Volume and Sentiment Trend” widget offers a powerful temporal overview of the evolution of the volume of digital traces and their sentiment, allowing a deep understanding of the context and trends of data relating to tourist destinations over time.


Through the analysis of sentiment and digital traces, the widget provides a clear and intuitive view of how the opinions and experiences of online users have developed in the selected period. This is particularly useful for tour operators, destination managers and industry researchers, as it allows them to assess the impact of online opinions on the performance of tourist destinations and to monitor the effectiveness of image and reputation management strategies. Select the period of interest in the data analysis platform interface to use the “Digital Traces Volume and Sentiment Trend” widget. Once the period has been set, the device will provide an intuitive and interactive graph showing the trend over time of the volume of digital traces and the sentiment associated with them. You can then zoom, scroll and select specific areas of the graph to gain deeper insights and analyse correlations between content volume and sentiment.

How does the "Traveller Origin" widget work?

The "Traveller Origin" widget is a powerful tool within our data analysis platform for tourist destinations. This tool gives you a complete overview of where travellers are coming from and allows you to explore and understand the distribution of digital traces and average sentiment based on visitors' country of origin.


With the graph, you can clearly and intuitively view the distribution of digital content generated by travellers worldwide. You will see which countries develop the most digital trails related to a specific tourist destination. This information can be invaluable in understanding travellers' perceptions from different countries, allowing you to identify potential market opportunities and new customer segments.

The table, on the other hand, will provide detailed data on the origin of the travellers. You can access information such as the most common countries of origin, emerging trends and changes over time. This data can be used to evaluate the destination's reputation for different countries of origin of the visitors and to identify any significant patterns or correlations that could influence marketing and promotion strategies.

Additionally, the widget uses sentiment analysis to indicate the average sentiment associated with where travellers come from. This allows you to evaluate how visitors from different countries perceive the destination. For example, you may find that travellers from a particular country have a more positive or negative perception than others. This information can guide marketing and communication decisions to tailor promotion strategies according to the needs and preferences of different customer segments.

In summary, the "Traveller Origin" widget provides a wealth of data and insights crucial to optimising your marketing strategies, improving the destination's reputation and identifying new business opportunities.

How does the "Traveller Type" widget work?

The "Traveller Type" widget is a powerful tool within our destination analytics platform. It provides a detailed overview of the distribution of digital traces and the average sentiment regarding the different types of travellers visiting a destination.


Through sentiment analysis, the widget evaluates the perception of the destination based on different segments of travellers such as families, couples, business trips, friends and group travel. This analysis allows you to understand better how each traveller perceives the destination and their general feelings.

The widget presents valuable information for marketing managers and tour operators, allowing them to identify strengths and areas for improvement for each type of traveller. For example, if business travellers have average negative sentiment, you may need to improve your service offering for this segment. To use the "Traveller Type" widget, access the dedicated section on our platform. Here, you will find an intuitive interface to select the area of interest and specify the analysis period. Once the desired parameters have been set, the widget will generate a complete report on the distribution of digital traces and the average sentiment for each type of traveller.

How does the "Spoken Languages" widget work?

The "Spoken Languages" widget is an essential tool for getting an in-depth analysis of the languages travellers use and the general perception of a tourist destination based on these languages. This widget leverages a wealth of data from digital traces, allowing users to understand better the distribution of languages spoken and the average sentiment associated with each.


Through the use of advanced sentiment analysis techniques, the widget collects valuable information on how travellers express their experiences and opinions based on the language used. Examine digital traces, such as reviews, social media posts, comments, blogs and more, to pinpoint the predominant languages within a given travel destination.

The distribution of digital traces by spoken language is displayed clearly and intuitively through graphs and charts, allowing users to quickly identify the most common languages and their frequency within the platform. This information can prove extremely useful for travel agencies, tour operators and event organisers, as it allows them to adapt marketing and communication strategies according to visitors' linguistic preferences.

In addition to the language distribution, the widget provides the average sentiment for each language. This means that users can get to know the general feeling associated with a particular language spoken by travellers. For example, they can find out if a specific language is related to positive or negative comments about the tourist destination, thus providing valuable information to improve the visitor experience and address critical issues.

How does the "Benchmark Analysis" widget work?

The "Benchmark Analysis" widget is a powerful tool within our destination data analysis platform. It allows you to get a detailed overview of the areas that visitors like the most and those that have lost popularity over time.

The heart of this widget is the sentiment comparison between different areas and competitors. The widget calculates the average sentiment for each area by analysing data and digital traces. It identifies the percentage changes in content volume and digital traces for each area.


So, how can you use this widget to gain valuable insights? Here are some critical steps:

Select areas of interest: You can choose the specific areas you want to analyse. This can be a single location or a combination of several tourist destinations.

Set the analysis period: Define the time frame you want to analyse. You can select a specific period, such as a month or a year, or see trends over time.

View Analysis Results: Once you have configured your preferences, the widget will display aggregated data and relevant statistics for each selected area. You'll see the average sentiment for each site and the percentage change in the volume of digital content and traces over time.

Use the results to make informed decisions: The data provided by this widget can be used to make strategic decisions in tourism destination management. For example, if you notice that an area is losing popularity, you could identify the causes and take steps to improve tourist appeal. Conversely, if you locate an area experiencing increasing success, you might look to replicate its elements of success in other destinations.

How does the "Distribution of Digital Traces Volume for Selected Industries" widget work?

The "Distribution of Digital Traces Volume for Selected Industries" widget is essential for a detailed overview of tourism destination preferences and trends. This widget uses digital trail data and average Sentiment to identify the types of industries most popular with users.


One of the main features of this widget is the distribution of digital content or traces for different types of industries. This distribution lets you view which industries receive the most attention and user interaction. You will also see which tourism industries generate the highest volume of digital content, such as reviews, comments and social media posts.

The widget also provides information on the average Sentiment associated with each industry type. This means that you will be able to understand users' general perceptions of different industries. Average Sentiment indicates user satisfaction for each travel industry, which can be helpful in understanding which industries deliver positive or negative experiences.

To make the most of this widget, select the different types of industries available and view the related data. You will be able to explore the most popular industries and analyse the volume of content and the average

How does the map with the territorial distribution of POIs work?

The map with the territorial distribution of POIs is a powerful tool that allows you to dynamically visualise the distribution of points of interest (POI) on a specific territory. This feature helps you quickly analyse and understand the geographic layout of different POIs within a tourist destination.


When using this map, you will notice that POIs are represented by colour dots on the map. Each colour corresponds to a particular industry or category of interest. For example, restaurants may have a different colour than hotels or tourist attractions. This view gives you an instant visual overview of the distribution of POIs by industry.

But how can you make the most of this interactive map? Here are some tips on how to use it:

Explore the distribution of POIs: Use the map to discover how the different POIs are distributed over a territory. You can zoom in and pan the map to get a more detailed view of a specific area or zoom in for an overview of a large region. This feature helps you better understand the concentration of POIs in certain geographic areas and can reveal valuable insights into local tourism.

Filter POIs by industry: If you are interested in a particular tourism sector, you can use the filters available to display only the POIs belonging to that specific category. For example, if you want to focus only on museums, you can apply the corresponding filter and view only points of interest related to this category. This allows you to get a more focused view of the distribution of the POIs of your interest.

Analyse distribution data: The POI spatial distribution map also provides quantitative data that can be used for in-depth analysis. In addition to the visual display, you can access statistical information on the distribution of POIs by industry. For example, a specific area has a higher concentration of restaurants than other areas. This data helps you make informed decisions regarding marketing strategies, tourism development or positioning of services. In summary, the map with the geographical distribution of POIs is essential for analysing and understanding the geographical arrangement of points of interest within a tourist destination. Please use its interactive features to explore, filter and analyse distribution data, giving your users a more engaging and informative experience.

How does the "Tourist Themes" widget work?

The "Tourist Themes" widget is essential for Destination Managers who want a complete overview of their destination's most popular and popular points of interest (POI). This tool uses sophisticated data analysis algorithms to identify and rank the top 100 POIs based on their Sentiment, i.e. the level of positivity or negativity associated with user opinions.

The widget provides an ordered list of the top 100 POIs, allowing Destination Managers to quickly understand which tourist attractions are the most popular with visitors. The ranking is based on an in-depth data analysis considering user reviews, comments and opinions gathered from various reliable sources.

Using the "Tourist Themes" widget is simple and intuitive. Once access to the data analysis platform, Destination Managers can quickly locate the device in the section dedicated to analysis tools. A detailed list of the top 100 POIs will be displayed by clicking on the widget, arranged in order of Sentiment.

Destination Managers can use this information for various purposes. For example, they can identify their destination's strengths, reinforcing the tourism offer around those successful attractions. In addition, they can better understand the factors affecting user sentiment, enabling them to make any improvements or corrective actions if necessary.

In summary, the "Tourist Themes" widget is an essential data analysis tool for Destination Managers who want a clear view of their destination's 100 most popular POIs. Using this widget, Destination Managers can make informed decisions to improve the visitor experience by capitalising on the most successful tourist attractions and taking corrective action when necessary.

How does the "Most relevant points of interest" widget work?

The most relevant points of interest section is vital to our destination analytics platform. It offers a broad overview of the topics that arouse visitors' most significant interest and debate. We want to explain briefly how this process works.


To create the section on the most discussed topics, we rely on the analysis of the reviews related to the points of interest of the destination. We extract the main topics mentioned in the thoughts and their associated opinions through a sophisticated algorithm. This way, we can obtain a comprehensive view of the topics that attract visitors' attention and elicit different reactions.

But we don't just stop at argument extraction. We normalise review ratings and calculate the sentiment associated with each topic to offer a more complete view. This means we identify what issues are being discussed and whether the opinions related to them are generally positive, negative or neutral. This data lets you understand the topic's importance and visitors' general attitude.

Finally, to make this information easily accessible and understandable, we use a tiled representation. This visualisation allows you to immediately identify how much a topic is being discussed, thanks to the size or intensity of the tile. Furthermore, the colour of the tile represents the sentiment associated with the subject, allowing you to quickly understand if the opinions are mainly positive, negative or neutral.

The hot topics section will give you an interesting perspective on visitor trends and opinions regarding the tourist destination. We stay constantly updated based on new user reviews and opinions to provide an analysis that is always accurate and relevant to you.

How does the "Top 5 Online Review Channels" widget work?

The "Top 5 Online Review Channels" widget compares the most popular review channels travellers use to leave reviews, ratings and feedback on travel destinations. This tool gives you a clear and concise overview of your destination's online reputation.


How does it work: The widget uses advanced algorithms to monitor and analyse the most relevant online review channels. The widget identifies the five most influential review channels for your travel destination by collecting and processing data from these channels. These channels can include platforms such as TripAdvisor, Yelp, Google Maps, and others.

Once the channels have been identified, the widget analyses the volume of digital content and traces on each channel. This helps you understand which channels travellers use most to share their experiences and opinions about your destination. Furthermore, the widget also calculates the average reputation of each channel based on the ratings and feedback users leave.

How to use it: As a destination manager, you can use the "Top 5 Online Review Channels" widget to evaluate review trends and the average sentiment. You can use this information to evaluate the impact of online reviews on your destination's reputation and make informed decisions to improve the overall traveller experience.

For example, a particular channel has a low average rating or negative sentiment. In that case, you can explore specific reviews on that channel to identify any areas for improvement or issues that need to be addressed. Additionally, if a particular channel has a high volume of positive content, consider using that channel as part of your marketing strategy to promote your destination.

How does the "Digital traces volume and sentiment trends" widget work?

This widget is a powerful tool that gives destination managers a detailed overview of sentiment trends for a specific travel destination over time. Through sentiment analysis, you can gain valuable insights into your destination's reputation, identify peaks in user-generated content, and understand seasonal trends influencing public opinion.


This widget allows you to graphically view the evolution of sentiment over time, allowing for an immediate visual assessment of the change in opinions and emotions associated with the tourist destination. You can select a specific period of interest to analyse the sentiment trend in that particular period.

The sentiment analysis functionality over time allows you to identify any significant fluctuations or trends in the perception of the destination. For example, you may see a surge in positive sentiment during the summer months when the destination attracts more tourists, or you may see negative sentiment spikes when adverse events or crises have occurred involving the destination.

This widget can be handy for destination managers as it provides a visual snapshot of changes in sentiment over time. You can use this information to evaluate the effectiveness of your marketing and communication strategies, identify areas for improvement for reputation management and adjust your strategy based on seasonal trends.

In summary, this widget offers a detailed and visually intuitive analysis of sentiment trends for your tourist destination over time. Leveraging the insights provided by this tool, you can make more informed decisions, optimise your reputation management strategy, and adjust your actions based on seasonal trends and fluctuations in visitor opinions.