Destination
Destination

Destination

Analyse the destination through online content published by travellers, providing insights into the sentiment related to various sectors and types of visitors.

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Everything is tourism

Keep track of every step of your visitors' journey, analyse popular travel trends, and stay ahead of the competition.

Discover the power of comprehensive, accurate, 360-degree information to empower your administration and make a real difference in destination management.

At your fingertips, a complete, accurate, and comprehensive real-time overview and forecast of any Point of Interest from a local level. Get all the reliable and up-to-date data you need to succeed.

Effectively manage your destination.

Take advantage of our endless filter option to strategically analyse your target markets' perceptions, interests, needs and behaviours.

Design target marketing campaigns based on our actionable data and leverage demand trends to create products, plan events, help your destination’s operators understand travellers’ needs and strategise pricing.

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KPIs

What is the Sentiment index, and how do you read it?
Why is it helpful to know the value of the Sentiment Index for the destination?
What is the Travel Barometer, and how to read it?
What is the LGBTQ+ index, and how do you read it?
What are the Area and POI Popularity Ratings?

Analysis

What filters can I use in the destination section?
What time frame can I analyse?
Can I see the change in data over a given period?
When can I consider data to be consolidated?
What industries can I analyse?
What is meant by industries?
Can I manually add attractions, hotels, or businesses I want to analyse?
How do I add geographic areas?
Can I compare data from multiple sub-areas?
How can I see the POI distribution over a geographical area and analyse them?
How can I see the distribution of indices over a geographical area?
How do I understand in which area of my destination there's a higher sentiment?
Can I add new competitors to make comparisons and analyses?
Can I compare data with competitors?
What types of filters are available for comparison?

Widgets

How does the “Digital Traces Volume and Sentiment Trend” widget work?
How does the "Traveller Origin" widget work?
How does the "Traveller Type" widget work?
How does the "Spoken Languages" widget work?
How does the "Benchmark Analysis" widget work?
How does the "Distribution of Digital Traces Volume for Selected Industries" widget work?
How does the map with the territorial distribution of POIs work?
How does the "Tourist Themes" widget work?
How does the "Most relevant points of interest" widget work?
How does the "Top 5 Online Review Channels" widget work?
How does the "Digital traces volume and sentiment trends" widget work?
How do POI Cards work?
How can I improve specific POIs’ online and onsite positioning?