Discover the most relevant KPIs for your destination with a focus on the current situation (last six months) and a preview of the future outlook (next six months)!
This module collects and highlights the widgets related to the main KPIs monitored to provide an overview of the destination's performance. From each, you can directly access the related internal sections.
The module is divided into two sections: a section related to the Current View with data for the last six months and a Future Outlook for the next six months.
The Current View section shows:
‣
Sentiment, Current Content Peak, and Seasonal Balance. These
indices allow you to evaluate the health of a destination quickly.
‣
The map of the monitored destination is divided into tiles based on the Sentiment
with a highlight of POIs with the highest volume of content divided by category (hospitality, dining, attractions, etc.)
‣
The list of the 100 points of interest with the highest content volume and the respective Sentiment.
The Future Outlook section shows:
‣
The impact of events on the volume of visitors.
‣
The current, minimum and maximum OTA saturation trend.
‣
The average, maximum and minimum rates reported on OTAs for
the destination's hotels.
‣
The destination map with the territorial distribution of average
prices and OTA saturation.
FAQs
‣
What is Seasonal Balance, and how to read it?
‣
What is the Current content peak, and how do you read it?
‣
How does the "Area Distribution" map work?
‣
How does the "Seasonal Balance Area Distribution" map work?
