Media Monitoring allows you to monitor and analyse the progress of mentions and online discussions regarding the destination of interest.

Media Monitoring collects and analyses various online sources, including social media and news sites, to identify all relevant mentions of the tourist destination. This allows us to trace and track public opinion, detect emerging trends and understand the effect of marketing and promotion initiatives.

Media Monitoring uses sophisticated algorithms for analysing natural language and artificial intelligence. These algorithms have been trained to recognise keywords, themes and sentiments associated with the tourist destination, allowing us to obtain a complete and in-depth view of the public's perception of the place.

To use Media Monitoring, access the widget within the platform and set the desired search parameters. Users can specify the keywords of interest, select the period to analyse and choose the sources from which to collect the data. Once you start searching, the widget will quickly process relevant information and present the results clearly and intuitively.

The data obtained through Media Monitoring is valuable for various professionals within the tourism sector. Marketing managers can evaluate the effectiveness of advertising campaigns, understand which themes capture the public's attention and identify any problems that need to be addressed. Analysts can use the data to produce detailed travel trends reports and support strategic planning. Public institutions can also benefit from Media Monitoring to evaluate the impact of tourism policies and collect feedback from citizens.

In addition, Media Monitoring is integrated with other data from our platform to provide a complete picture of the destination's performance and image. For example, it can be combined with the Sentiment index to get a comprehensive overview of social media activity regarding the destination, both quantitatively and qualitatively.

The Media Monitoring feature provides crucial information regarding your destination. This advanced tool traces several relevant channels, allowing you to get a complete and detailed overview of how your online presence is performing.

The main channels that are carefully monitored through this feature are:

Facebook: with a vast user base and a wide range of content, Facebook represents an inexhaustible source of information about your tourist places. By monitoring this platform, you will have access to crucial data regarding user interaction with official destination pages, engagement with posts, visitor feedback and comments, and much more. This data will help you better understand your target audience and optimise your marketing and promotion strategy.

X: with its out-of-the-box nature and widespread dissemination of news and opinion, X is a highly attractive network for tracking tourism destinations. Our analytics tool will allow you to follow hashtags and trends related to your places, thereby identifying ongoing conversations and emerging trends. You can also specify user opinions, feedback and reviews in real-time, allowing you to respond promptly and adapt your communication strategy.

Google News: This search engine is a valuable news source and information about tourist destinations. By monitoring Google News, you can always stay up-to-date on everything related to your city or region, from breaking news to travel reviews and guides. You will be able to quickly identify any reputation crisis and take prompt action to mitigate its impact. Instagram: As a vital part of our media monitoring platform for tourist destinations, Instagram offers a unique window into the world of visual storytelling. With its large and diverse user base, Instagram is a treasure trove of captivating images and videos capturing the essence of your tourist places. By monitoring Instagram, you gain valuable insights into user-generated content, trends, and influencer posts related to your destinations. This data empowers you to gauge the impact of user-generated content on your brand, identify emerging trends, and connect with influential users who can amplify your message. Instagram monitoring is essential for staying ahead in the digital landscape and harnessing the power of visual content in your tourism marketing strategy.

With our monitoring service of these key channels, you can get a complete and accurate picture of the activities and perceptions related to your tourist destinations. The data collected will allow you to make informed decisions, improve the visitor experience, optimise promotional campaigns and maintain the online reputation of your city or region. We are committed to providing cutting-edge tools to help you excel in the travel industry and keep you one step ahead of the competition.

In Media Monitoring, you can use search parameters that vary according to the channels on which searches are made, ensuring complete coverage of data sources. Let's see in detail what they are:

Hashtags: Hashtags are a powerful tool for categorising and identifying content related to specific topics or themes. Our platform carefully monitors the hashtags used on Facebook and X to identify the most popular trends and discussions about tourist destinations. Using the appropriate hashtags, you can find out which places, attractions or events attract the attention of visitors and tourists, allowing you better to understand the preferences and expectations of the public. Available Hashtags with base plan: 3 More hashtags can be added on request.

Mentions: Mentions are another critical element we monitor on Facebook and X. When users mention a city or region in their conversations or posts, we collect and analyse them to understand the sentiment and identify any feedback, suggestions or criticisms. Mentions allow us to obtain a snapshot of public opinion regarding a tourist destination and to promptly place any problems or strengths to consider in promotion and development strategies. Available Mentions with base plan: 3 More Mentions can be added on request.

Keywords: Keywords are an effective way to trace and analyse the content of tourism-related posts and articles in monitored destinations. Our platform carefully monitors Facebook, X and Google News keywords, ensuring a complete and detailed view of the discussions and news circulating about the cities or regions analysed. This allows us to identify emerging trends, ongoing events, and critical aspects related to tourism, which can help local authorities and tour operators make informed decisions and create more targeted strategies. Available Keywords with base plan: 3 More Keywords can be added on request.

In summary, the search parameters offered by our platform allow you to explore, analyse and understand the tourism landscape in an in-depth and personalised way for each destination. By taking advantage of hashtags, mentions and keywords, you can obtain a complete overview of public opinion, emerging trends and relevant news, allowing you to make strategic decisions based on accurate and up-to-date data. Our platform is designed to be a powerful decision support tool for all stakeholders in the tourism sector, offering a 360-degree view of the dynamics driving tourism in the monitored destinations.

To fully exploit the potential of Media Monitoring, it is essential to configure at least one channel correctly.

The X, Facebook, and Google News channels are among the most used and powerful, and each requires specific configurations to activate and provide the data of interest.

X (Twitter): To activate the X channel, it is necessary to configure at least one of Mention, Hashtag and Keyword. Choose what best suits your needs and interests. The Keyword option will be ideal if you want to follow specific topics or keywords related to tourist destinations. If you prefer to track mentions directed to your destination, you can opt for Mention. Similarly, configure the Hashtags option if you want to follow a specific hashtag related to your destination.

Facebook: The Facebook channel provides an invaluable opportunity to monitor activity and conversations related to your travel destinations. To activate this channel, you must have at least one linked account. Furthermore, you must indicate at least one page to monitor, which can be the official page of your tourist destination or other related pages. Finally, to ensure accurate information detection, it is essential to configure at least one of Mention, Hashtag and Keyword. This will inform you of what is being discussed and shared about your destination on Facebook. How to link your Facebook account:

Attention:

The connection between D/AI Destinations and Facebook lasts three months, after which the connection will expire, and the above procedure must be redone.

On the expiration date, we will send email notifications to remind you to reestablish the connection with Facebook

How to link your Facebook pages:

Attention:

To best configure Facebook page content recovery, we recommend verifying that the accounts in the Account section are also admins of the pages configured for monitoring.

Google News: Google News is a vital source of information about tourist destinations. To activate this channel is sufficient to configure at least one keyword. Select keywords relevant to your tourist destinations, and the system will automatically collect related news and information.

Instagram: To activate this channel is sufficient to configure at least one Tag. Select a tagscape relevant to your tourist destinations, and the system will automatically collect related content.

Instagram images have an expiration at about 7 days, it means that the link we retrieve for the image after 7 days is no longer valid.

Once the channels are configured correctly, Media Monitoring will start collecting and analysing relevant data about your tourist destinations. You will gain valuable insights into trends, traveller opinions and the performance of your goals across different platforms and news sources.

It is important to remember that proper channel configuration is the key to accurate and meaningful results. In addition, you will always be able to update and change the channel configurations according to your needs and new emerging trends in the tourism sector.

The “Digital Traces Volume, Sentiment and Engagement” widget is designed to help you monitor, analyse, and understand digital trail activity for your destination. These digital footprints can include posts and content on major social media outlets such as X, Facebook and Google, where users mention your travel destination using pre-configured keywords, hashtags or mentions. This provides a detailed overview of the extent and breadth of interest and discussion regarding your destination online.

A fundamental aspect of the analysis provided by the widget is the evaluation of the sentiment associated with digital traces. The widget can identify and categorise the general tone of content related to your destination through sophisticated sentiment analysis algorithms. It can detect whether comments and mentions are positive, negative or neutral, allowing you to understand public perception of your travel destination better.

In addition, the widget offers you an analysis of the engagement generated by digital traces. This includes the number of interactions, likes, shares, comments and other forms of engagement generated by content related to your destination. Engagement is a valuable indicator of the relevance and impact of your brand and social media marketing initiatives.

Using the widget, you can also compare the performance of various social media channels, such as X, Facebook, and Google. This allows you to identify which platforms work best for the promotion and visibility of your tourist destination, allowing you to optimise your online presence strategy.

In summary, this widget represents an indispensable tool for understanding the effectiveness of your branding and social media marketing strategies for your tourist destination. With insights into digital trail activity, associated sentiment, and generated engagement, you'll be able to make more informed decisions to promote your destination and improve the experience of online visitors.

The“Digital Traces Volume, Sentiment and Engagement” trend graph provides a temporal overview of the evolution of digital trace volume and Sentiment related to a specific tourist destination. To better understand how it works, it is essential to note that this graph leverages a wide range of data from different sources, including social media posts, branding, marketing, engagement and sentiment analysis. Thanks to a selection of keywords, hashtags and preconfigured mentions, the graph can monitor and trace the trend of mentions related to the tourist destination during the selected period.

Each aspect of the graph is designed to give you an in-depth understanding of the digital footprints and sentiment associated with the travel destination. For example, you can view the total volume of digital traces, including posts, comments, likes, hashtags, mentions and shares, providing a complete representation of the attention generated online for the destination.

The Sentiment trend graph offers an equally valuable perspective, allowing you to evaluate whether mentions regarding the tourist destination are positive, negative or neutral. This will enable you to monitor the image and reputation of the destination on digital channels and better understand how the public perceives and reacts to it.

In addition, the graph allows you to select the analysis period, allowing you to examine historical data or focus on specific periods. This approach makes it possible to identify significant trends and peaks, for example, by identifying events or campaigns that have had a substantial impact on the interest and perception of the destination.

The accessibility of this information offers a significant strategic advantage for tourist destination managers, as it allows them to identify strengths and weaknesses of the digital presence of the destination and evaluate the effectiveness of marketing and communication campaigns. Additionally, the chart is a valuable tool for anticipating emerging trends and adjusting your marketing strategy promptly.

The “Digital Traces by Source Type” widget is an advanced data analysis tool that lets you get a complete and detailed overview of the activity on your branding and social media channels. This tool will help you trace the performance of the channels most relevant to your travel destination, such as X, Facebook, Google and others, allowing you to understand better engagement, user sentiment, trends and much more.

How do I use the “Digital Traces by Source Type” widget?

Using the “Digital Traces by Source Type” widget is simple and intuitive. First, you must access our data analysis platform and select the “Digital Traces by Source Type” widget from the list of available widgets. Once you open the widget, you'll be presented with a comprehensive picture of how your branding and social media channels perform, giving you critical insights.

Information available in the widget:

Number of digital traces: the widget will show the total number of digital traces detected on each channel. These digital traces can include posts, comments, likes, shares, hashtags, mentions and other related activities.

Volume of digital traces: this metric will give you an overview of the overall activity on each channel, allowing you to understand how relevant the interest in your travel destination is across each platform.

Sentiment Analysis: the widget will use a sentiment analysis algorithm to evaluate the general attitude of users towards your destination, providing you with valuable insights into the effectiveness of your branding and social media marketing strategies.

Channel Performance: the widget will allow you to compare the performance of different channels, highlighting those attracting the most engagement and interaction.

The “Digital Content by Channel” widget is an essential tool for getting a detailed and well-informed view of the activity of your branding and social media channels. Using the information provided by this widget, you can make more informed strategic decisions, optimise your marketing campaigns and improve overall engagement with your travel destination. Leverage the related keywords to refine your analytics and get the most value from this powerful data analytics tool.

The “Engagement by Source Type” widget provides a complete and in-depth view of digital trace engagement by channel, giving valuable insights into visitor and user engagement across social and digital channels.

With the “Engagement by Source Type” widget, you can closely monitor your users' interaction with content related to your travel destination across multiple platforms, including major social media outlets such as X, Facebook, and Google, as well as other digital sources. You can trace the number of likes, comments, shares and other relevant activity for each channel, obtaining a detailed online overview of your brand's performance.

But what exactly does engagement mean? Engagement refers to the interaction of users with content associated with your travel destination. This engagement is critical to evaluating the effectiveness of your social media marketing and branding strategies, as it helps you understand how your audience reacts to your content. Engagement analytics allows you to evaluate the effectiveness of your marketing campaigns and identify what works best to engage your audience.

With the keywords associated with the widget's description, you can explore the data relating to individual posts or contents, hashtags, mentions and keywords, understanding which generate more interest and engagement. You will also be able to identify viral content that has developed a high level of shares, helping you to strengthen your branding strategy and reach a wider audience.

Thanks to the sentiment analysis functionality, the widget will also provide you with an analysis of the sentiment associated with the content related to your destination. This will allow you to evaluate whether user feedback is positive, neutral or negative, helping you understand the impact of your social media initiatives and make informed decisions to improve your online presence.

In addition, the “Engagement by Source Type” widget will give you real-time and historical data, allowing you to monitor trends over time and react promptly to any changes in engagement with your content.

In summary, the “Engagement by Source Type” widget is indispensable for optimising your social media marketing strategy, improving your online brand management, and better understanding audience interaction with your travel destination. With the information provided by this widget, you can make data-driven decisions and make the most of the potential of digital channels to promote your destination and attract more visitors and tourists.

The “Most Relevant Items” widget offers a comprehensive and detailed analysis of the hashtags and mentions that have generated the most engagement on social media. If you want to get a clear and precise snapshot of your online presence and the perception of your brand on social platforms, this widget is your ideal ally.

This widget can detect mentions and hashtags related to your brand using advanced sentiment analysis algorithms and evaluate the engagement generated. You will be able to monitor the performance of your social channels, such as X, Facebook and Google, and identify the most significant trends in the volume of digital traces, comments, likes, shares and more.

Through a clear graphical display and well-organised data, the widget will allow you to quickly identify the keywords and hashtags that are gaining the most success, allowing you to tailor your social media marketing strategy to maximise the effectiveness of your brand management.

With this widget, you will be able to identify the contents that are generating the most interest and involvement from the public, allowing you to focus your efforts and resources in the most profitable directions; it is a valuable tool that will help you get a competitive advantage in social media marketing, allowing you to make informed strategic decisions, optimising your online positioning and increasing interaction with your audience.

The “Main Topics” widget is an essential element of your brand management and social media marketing strategies, allowing users to get a comprehensive overview of the conversations and opinions of travellers and online visitors.

Its main functionality is to monitor and collect data from different social media sources, such as X, Facebook, Google and other digital platforms, to identify the hottest and most debated topics regarding the tourist destination. Using sophisticated sentiment analysis algorithms, the widget can determine which content is associated with positive reactions, represented by the green areas in the interface, thus providing an immediate visual indication of the overall public perception of the destination.

In addition, the widget offers a wealth of valuable information, including quantitative data such as the volume of digital traces related to the destination, the number of comments, likes, shares, mentions, related hashtags and keywords. This data is essential to measure the engagement and impact of the tourist destination's social media marketing and branding activities.

Its user-friendly user interface allows marketing and brand management managers to explore information interactively and in detail. Users can filter results by specific time frames, analyse the sentiment associated with certain topics, and even compare the popularity and trend of discussions across different social media platforms.

Using the “Main Topics” widget allows stakeholders to better understand public perception of the destination, grasp emerging trends, identify critical issues or areas for improvement, and gain valuable insights to adapt and optimise marketing strategies and communication.

The “Most Engaging Digital Traces” widget allows you to monitor and rate digital traces, such as social media posts, that generate the most engagement and interaction with your audience.

This widget is handy for marketing professionals, brand management and social media marketing, as it allows them to get a complete overview of the performance of social channels such as X, Facebook and Google. You will be able to understand which posts attract the most attention, arousing positive emotions and engaging the audience meaningfully.

The sentiment analysis feature allows you to understand better the public perception of your content and travel destination. You'll be able to find out which posts generate the most positive comments, likes and shares, allowing you to identify the most effective branding strategies and adapt your communication based on audience feedback.

In addition, the widget also offers detailed data on engagement metrics, such as the volume of digital traces generated, the number of comments, likes, hashtags used, mentions and shares. This information will help you evaluate the effectiveness of your social media campaigns and identify the keywords and topics that are most relevant to your audience.

Using the “Most Engaging Digital Traces” widget is highly intuitive. Select the period you want to analyse and specify the social channels to monitor. The widget will give you a clear and detailed overview of the digital traces with the most engagement. You'll also be able to compare different campaigns or content to identify best practices and maximise the impact of your marketing initiatives.