🧬 General Data Packs Questions

Is your data GDPR compliant?

Yes, all our data is GDPR compliant.

What is your data coverage?

We are one of the few companies in the world with global POI coverage, covering 180 countries and territories. We have currently mapped more than 251mln Points of interest.

What are the industries and categories you cover?

We count more than 251 Million Points of Interest worldwide, grouped by 20 industries and 500+ categories. Find out all the details in our Categories’ Dictionary here.

How often is the data updated?

Our primary commitment is to guarantee our users updated and timely data. To achieve this, we are constantly improving the technical timescales necessary for a reliable update of the information provided. Typically, the data is updated weekly, but due to the ever-changing nature of the information, it may continue to be updated for approximately three weeks. Data older than three weeks can be considered consolidated.

Our team is committed to maintaining data freshness to enable users to make informed decisions. However, we consider the complexity of collecting, processing and verifying data from numerous sources. This process takes time to ensure the accuracy and quality of the information provided.

We recognise the importance of providing up-to-date data in the tourism destination industry, as conditions and trends can change rapidly. Therefore, we strive to minimise the time between data collection and its availability on the platform.

How do you collect data?

The data in the dashboards comes from direct data collection from online public sources, commercial deals with other companies, and open-source data. The data collected online is recovered through a process known as ethical scraping, which is an automatic data collection practice from web pages conducted in compliance with the laws and contractual agreements. It obtains public information for legitimate purposes, such as academic research or market analysis. Data is extracted without causing harm or violating user privacy.

How many sources do you collect data from?

We are proud to collect data from a large and diverse pool of over 130 trusted sources.

Our constant search for new sources and continuously updating information allows us to offer more precise and relevant data. We are committed to ensuring the highest quality and reliability of the data we provide so that we can meet your needs.

If you have any further questions or need more details, please get in touch with us!

What is the available historical data?

We have a rich repository of up-to-date and highly reliable historical data covering all points of interest (POIs) and land destinations we have mapped since January 2019. This means you can access detailed and accurate information on various tourist destinations over time. Thanks to this vast collection of historical data, we can give you in-depth insight into the evolution of travel trends, the popularity of places and many other relevant aspects to your analysis. Whether you're interested in exploring seasonal fluctuations in tourism, analysing visitor preferences over the years, or evaluating the impact of specific events on destinations, our historical data will provide you with an informative and comprehensive perspective to make data-driven strategic decisions concrete.

How are Data Packs delivered?

Data Packs files will be uploaded to a proprietary AWS S3 Bucket and the link will be shared with you by email. It expires after 7 days

What is Sentiment Score?

The Sentiment Score is an exclusive index created by The Data Appeal Company. It's designed to gather, analyse, and standardise scores and content concerning the online reputation of businesses and brands. This score offers a transparent perspective on the online reputation and public perception of various territories, brands, and individual enterprises. Utilizing semantic analysis, it's capable of assessing satisfaction levels associated with specific topics and subtopics. This helps in pinpointing both highly admired elements and potential problem areas.

How is the Sentiment Score calculated?

The algorithm is based on a machine learning model in the field of Natural Language Processing (NLP) that analyzes online conversations and provides a positive, negative, and neutral score for any text.

What are the Sentiment Score’s interpretation guidelines?

In real time, the index analyses all content posted by users on over 130 online sources, normalises scores and produces a synthetic index from 0 to 100. The higher the Sentiment, the more positive the experience.

What is the Popularity Index?

The Popularity Index can support you in detecting the volume of people visiting a business, a specific place or area. It reflects the popularity and potentiality of businesses and urban areas, and can be useful in a variety of industries. The index also measures the peak times of every location. For more details please refer to this page.

How is the Popularity Index calculated?

We have proprietary algorithms and AI methodology collecting data from more than 130 sources, such as online content and reviews, GPS signals, etc. This index is calculated by analyzing various factors such as the number of geographically-located reviews and social media content. For more details please refer to this page.

For instance, a retail shop with a score of 90 in Paris has roughly double the estimated attendance of a retail shop in New York with a score of 45.

What are the Popularity Index’s interpretation guidelines?

We have described the Popularity Index and its main nuances in this page.

📍 POI Data Packs

How should I match Data Appeal POIs with existing internal POI data?

Identifying identical locations across different databases is a nuanced task. For example, determining whether "Joe's Diner" at "123 Maple Lane" in one database corresponds to "Joseph's Eatery" at "125 Maple Ln." in another is tricky. While some entries might align perfectly in terms of name, address, and zip code, many will present discrepancies. To address these inconsistencies and avoid major mismatches, implementing advanced deduplication methods is crucial. We offer the POI Search by Input service for this purpose. Please contact us here if you’re interested!

Is it possible to incorporate customer-reported Points of Interest (POIs) into the monitoring process?

Yes, ff you purchase Rich Attributes with or without Add-ons, you can request specific POIs to be added. It is not possible to request specific POIs monitoring with Core Attributes alone.

🌍 Location Data Packs

What is the granularity at which you would be providing the Location data set? What is the Polygon shape?

The granularity of the Location data is defined by a geospatial standard created by Microsoft and open sourced, called Bing tiles. You can find the documentation here – typically we deliver the data at tile 15 granularity, which means it’s about 1000×1000 meters size but we could reach granularity 17 (about 250×250 meters) with no extra costs.

Can I request a Location Data Pack for 2 different countries?

Yes, you can. Please note that in our standard process we can offer only one Data Pack for each country. If you want cross-country analysis please contact us here.