Our Point of Interest (POI) Data Pack provides a variety of options to cater to your specific needs. We offer Basic Packages and Add-On Packages, which you can mix and match to create a customised data set. Detailed documentation can be found here. After selecting the desired packages, you'll need to provide a set of parameters to further refine your request.
Request Parameters
To ensure the accuracy of our analysis, please provide the designated parameters. If omitted, we will resort to default values. However, if a default is not available our process cannot advance.
When a parameter explicitly Applies to a particular subset of attributes, it is applicable only if your data request encompasses that specific subset.
Parameter | Description | Applies to | Default |
Geographic area | We offer 3 different types of input
- Admin border
- Point and radius
- Custom WKT
Admin border: specific list of cities, regions or countries targeted
Point and radius: a specific point and a defined radius around that point (e.g. 2 km around the Empire State Building)
Custom WKT: a precisely defined geographic area in the form of a .wkt file | all | - |
Industry | You can filter by the industries to which the POI belongs (Hospitality, Food & Beverage, Retail...).
ā find the full list here. | all | All industries |
Category | You can filter by the category, hierarchical leaf of the industry attribute, to which the POI belongs (Hotel, Bar, Pub, Restaurant, B&B, Museum...).
ā find the full list here. | all | Standard categories.
ā find the full list here. |
Brand | You can filter by the name of the Brand associated with the POI.
ā For more information on the methodology used and the list of covered brands please visit this page. | - Contacts & Brands | All brands |
Timeframe & Time Aggregation for Trends | You may want to request a specific historic timeframe (e.g. last 2 years) and a specific time aggregation range:
- monthly
- quarterly
- yearly
By default, we aggregate data monthly with a history spanning one year.
Please note that Digital Trace Summarisation is not subject to aggregation because it is not a trend. | - Sentiment Trend
- Popularity Trend
- Popularity Time of Day Breakdown
- Digital Trace Summarisation | Timeframe: from 01/01/2019 to today (please note that we offer data only after 01/01/2019)
Time Aggregation: monthly. |
Timeframe & Time Aggregation for OTA Offers | You may want to request a specific timeframe (e.g. next year) and a specific time aggregation range:
- monthly
- quarterly
- annually
Please note that OTA Offers Saturation is only available for recurring deliveries and not for one-time deliveries. | - OTA Offers Price
- OTA Offers Saturation | Time Aggregation: quarterly.
Timeframe: 1 year in the future.
Please note that we do not offer data in the past! |
Contract Duration | The duration of the deal. It consists into a timespan in which you will receive the files (1 year, 2 years, ā¦) | all | - |
Update Frequency Types
The regularity of data updates plays a crucial role in maintaining accuracy and relevance. Kindly consult the accompanying table to assess our various frequency options.
Type | Description | Frequency | Applies to |
Core | N files delivered per year. It may happen that the list of POIs changes in subsequent deliveries due to online data updates
| - One-off (1 file)
- Yearly (1 file per year)
- Semiannually (2 files per year)
- Quarterly (4 files per year)
- Monthly (12 files per year) | Core Attributes alone |
Standard | N files delivered per year with updated KPIs.
The POI list and KPIs are initially updated within 12 months after the generation of the first file, and subsequently refreshed annually. In contrast, online content data is gathered anew with the creation of each file.
POIs with first online presence in the 12 months preceding the first file generation might be missing. | - One-off (1 file)
- Yearly (1 file per year)
- Semiannually (2 files per year)
- Quarterly (4 files per year)
- Monthly (12 files per year) | Everything except Core Attributes alone |
Advanced | N files delivered per year with KPIs updated every time. The POI list is also updated every time a new file is generated.
The set of POIs is updated on each delivery.
Please note that the list of POIs and KPIs are updated at most every three months. | - One-off (1 file)
- Yearly (1 file per year)
- Semiannually (2 files per year)
- Quarterly (4 files per year) | Everything except Core Attributes alone |
Frequent Sampling | For the files that contain trend information (e.g. Sentiment and Popularity) the data is sampled more frequently than monthly and/or for longer than 12 months. | Custom | - Sentiment Trend
- Popularity Trend |
Here you have a quick comparison about different Frequency Types:
Features | Description | Core | Standard | Advanced |
Standard Data Quality | Standard quality processes to ensure data consistency and integrity | ā
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Advanced Data Quality | Advanced quality processes are performed in order to standardize and clean our output | ā | ā
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Stable poi_id over time | Once a POI has been identified with the poi_id this value is persistent in subsequent files | ā | ā
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Check on closed poi_id | This allows the user to see POIs which have either opened or closed in the selected timeframe according to their online presence. The date_closed field in the files is updated as applicable. | ā | ā
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Search for new POIs | The POI list is also updated every time a new file is generated. | āĀ (The list of POIs may be subject to change based on updates to online data.) | ā | ā
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