Measure the impact of events.

Monitor all significant and relevant events having an impact on your territory.

Check the projected attendance and sales of concerts, sporting matches, events, fairs and more within 180 days in the future.

Drill down on specific dates and analyse events’ details, the area OTA saturation and rates and the impact on relevant surrounding POIs.



How does the events section work?

The events-related data are provided by our partner PredictHQ. They have rigorous models and algorithms to guarantee a clean and verified data set.

Every event goes through multiple steps to ensure quality and accuracy. Some example steps are:

  • Standardisation: all events follow the same schema for ease of ingestion, comparability and compatibility.
  • Aggregation: PredictHQ pulls events and entities from hundreds of sources and compares them for quality and accuracy.
  • Enrichment: all events are categorised, labelled and entitled to help reduce noise. They all have a date, time and location.
  • Geocoding: every event has a lat/long, allowing for precise mapping. Events also follow identification patterns from the open-source Geonames database. For instance, all events in California will have multiple IDs, of which 5332921 (the ID for California) will always be included. The venue name and formatted address are included whenever possible.
  • De-duplicating: duplicate records are combined into one reliable event. Eight listings from five sources might include a football game with 30,000 expected attendees. The model keeps a single event with the aggregated detail from all listings.
  • Ranking: the tracked top metrics are Spam rates, number of duplicated events, location and competitive comparison.
What categories of events are monitored?

Attendance-based events with a start and end date and time:

  • Sports
  • Conferences
  • Expos
  • Concerts
  • Festivals
  • Performing Arts
  • Community
  • Academic (certain types of Academic events)

Non-attendance-based events with a start and end date but more fluid in impact, such as observances or school holidays:

  • Public Holidays
  • School Holidays
  • Observances
  • Politics
  • Daylight Savings

Academic - Unscheduled Events such as severe weather and terrorism:

  • Airport Delays
  • Severe Weather
  • Disasters
  • Terror Attacks
  • Health Warnings
How is the impact of events calculated?

The event impact is a score calculated by our partner PredictHQ by measuring the expected volume of attendance at a specific event, the venue capacity and the historical data. It should be used directionally to estimate the value of scheduled events.

How are expected attendance for events calculated?

This value represents the number of people predicted to attend an event. PredictHQ calculates attendance via machine learning models (ML models) and expert systems in its pipeline. The ML models are trained on historical data and predict the number of people expected to attend a future event before it happens. These models use many inputs (machine learning features) to predict accurately. PredictHQ monitors the accuracy of their models and periodically retrains them to ensure we retain high-accuracy predictions.

The ML features used by the sports model to predict how many people will attend a sporting event are listed below:

  • Teams
  • Venue
  • Sport
  • Duration
  • Weekday/Weekend
  • Gender
  • Recurring Event
  • International/Domestic Tournament
  • More

The ML features used by the concerts model to predict how many people will attend a concert event are listed below:

  • Music genre
  • Record label
  • Population density
  • Venue capacity
  • Performer data
  • Population density
  • Ticket sales
  • More

The ML features used by the performing arts model to predict how many people will attend a concert event are listed below:

  • Type of event
  • Venue capacity
  • Ticket sales
  • Duration
  • Start time
  • Number of performers
  • Population density
  • More

PredictHQ has other specialist models for some types of events. For example, to predict attendance for Youth Sports, it uses features like age groups, student numbers, the number of teams in a tournament, and more. When there aren't models, the following data are used to predict attendance:

  • Venue capacity
  • Maximum Attendance
  • Recurring event group attendance
  • Provider future attendance
  • Provider-specific ranking methods
How does the event map view work?

The map view is a powerful tool that allows you to visualise and analyse the geographical distribution of scheduled events.

The map will be displayed with an initial view of a geographical area of reference. Depending on your analysis needs, you can zoom in or out on the map and view specific details of an area of interest to you. The "tile 13s" on the map represent a grid of smaller geographic sections. You can focus on a single tile for a more detailed view of event data in that area.

What are predicted events?

Predicted Events are events that haven’t been scheduled or even announced yet but are predicted to occur — based on years of historical events, demand and venue data. This provides a degree of probability for when and where these events will happen, enabling you to plan well before anyone else – at scale. Predicted Events have their status; you can search and retrieve them like any other event. Stay updated with changes to event status, so if the event is ultimately scheduled – it will move from a predicted event to an active event with confirmed event details, including start times and more. If the predicted event is cancelled or postponed, the event status will be updated to reflect this.

What do you mean by top categories of events?

This section allows you to get a quick overview of the main events categories (concerts, conferences, community-related events, expos and festivals), their distribution and their expected attendance.

Can I add missing events to the calendar?

To add missing events you wish to monitor and analyse, please send us a document listing the missing information. The following information should be listed for each unique event using this template: - Event Title - Event start and end date - Event start and end time (if applicable) - Location - Reference website (if available) - Frequency of event (annual, monthly, weekly, daily) if repeating

You can request to add new events directly from the calendar widget. You can fill out the request form by clicking on Let Us Know.