Focus OTA
Focus OTA

Focus OTA

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Predict demand for the upcoming 12 months and monitor OTA saturation and rates.

Identify hospitality and travel trends up to months in the future, including an occupancy indicator and the average minimum and maximum rates by accommodation type and category.

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FAQs

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What are OTAs?

OTAs (Online Travel Agencies) are online travel agencies that allow users to book flights, hotels, car rentals and other travel experiences over the Internet. They are digital platforms offering a wide range of travel services. They have become trendy in recent years due to their ease of use and ability to compare travel options and book everything on one website.

OTAs work with airlines, hotel chains, car rental companies and other travel service providers to offer users a wide selection of travel options. Users can search and compare fares, flight times, hotel availability and additional relevant information through the OTA interface. Once you have chosen the desired option, you can book directly through the OTA website.

OTAs have become famous for many travellers as they offer greater convenience and flexibility than traditional travel agencies. Users can access OTAs 24/7 from anywhere with an internet connection, allowing them to plan and book their trips quickly and easily.

Some of the best-known OTAs are Booking.com, Expedia, Airbnb, TripAdvisor and Agoda. However, the OTA landscape is constantly evolving, with new players entering the market and offering increasingly innovative services.

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What filters can I use in the OTA Focus section?

You can use different filters in the OTA Focus section to obtain specific analyses and results. The primary filters available to you are as follows:

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Time Filter: You can select a specific time range to analyse data related to bookings, rates and other relevant metrics. This filter allows you to compare the performance of your bookings over a given period and identify any significant trends or fluctuations.

Filter by sub-areas of your destination: If your tourist destination is divided into different geographical areas or neighbourhoods, this filter allows you to focus on a specific area of interest. This way, you can examine bookings, reviews and other metrics related to a particular area and evaluate its performance against the others.

Filter related to hospitality types: This filter allows you to select the different kinds of hospitality offered in your destination, such as short-term rentals, traditional accommodation or other specific options. You will be able to analyse the performance of each type of accommodation and understand its impact on your business.

Also, in the OTA Focus section, you can activate the COMPARE and benchmark options to get a broader perspective on the market trend. This option allows you to compare your performance with competitors, identify strengths and weaknesses, and provide valuable indications to improve your strategy.

By making the most of these filters and features, you will be able to deepen the analysis of data relating to bookings, rates and market trends, obtaining valuable information to make informed strategic decisions and drive the success of your travel business.

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Which period can I analyse?

In the "OTA Focus" section of our data analysis platform for tourist destinations, you can filter the period you wish to examine. You can use the time filter to project yourself into the future, selecting periods such as the next 30 days, three months, six months or even twelve months. This allows you to obtain a medium and long-term view of trends and data relating to bookings and the performance of OTAs (Online Travel Agencies).

But that's not all: our platform also allows you to explore the entire history up to 2019. This means you can analyse historical information and understand the evolution of OTA bookings and results over the years, allowing you to identify long-term patterns and trends.

We also need to provide more than just predefined options. With the custom filter, you have complete control over selecting the periods you want to look at. You can specify specific dates or custom ranges to focus on periods relevant to your analysis.

We are committed to providing all our users with powerful and flexible tools for analysing tourism destination data, enabling them to deepen their understanding of OTA performance and make informed strategic decisions.

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Which OTAs do you pull your data from?

Our travel destination analytics platform collects and analyses a wide range of data from different OTAs (Online Travel Agencies) to provide a complete and accurate view of travel destination information. Some major OTAs we pull data from include well-known industry players such as Booking.com and Expedia. These platforms provide a wealth of data regarding bookings, user reviews, rates and accommodation availability, allowing us to offer a detailed and in-depth tourism sector analysis. Our goal is to provide reliable and valuable information to support strategic decisions in the tourism sector, using widely available data sources in the market.

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What do we mean by OTA saturation?

OTA saturation refers to the extent to which Online Travel Agencies (OTAs) dominate the hotel booking market. OTAs are digital platforms that allow users to book accommodation, flights and other travel services over the Internet.

When we talk about OTA saturation, we refer to the level of presence and coverage of OTAs in the hotel booking market. High saturation indicates that most bookings are made through OTAs, while low saturation means that bookings are more spread across different sources, such as hotel websites or direct bookings.

OTA saturation can significantly impact the hotel industry and tourist destinations. On the one hand, OTAs offer more visibility to hotels and allow them to reach a wider audience. On the other hand, a heavy reliance on OTAs can result in higher commissions on bookings and lower customer retention, as OTAs can push users to book through their platform rather than through direct channels.

Tourist destinations and industry operators must monitor OTA saturation to assess the balance between bookings from OTAs and other sources. This monitoring allows you to strategically distribute marketing resources and partnerships with OTAs to maximise accommodation bookings and occupancy while balancing the different booking sources.

Overall, OTA saturation is a crucial concept in destination data analytics, as it provides insight into market dynamics and helps guide strategic decisions to optimise hospitality performance and promote tourism development.

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What do we mean by OTA rates?

The OTA rates refer to the rates of the offers published on online booking and sales platforms for tourist services. In the context of our destination analytics platform, OTA rates are specifically related to the prices and availability of points of interest in the short-term rental and hospitality industry that are mapped and traced.

In the section dedicated to OTA rates, we provide helpful information for understanding the panorama of prices and market trends. This information includes data regarding the average rate, with minimum and maximum, and the percentage change compared to the same period of the previous year. This data gives users of our platform a complete and detailed overview of price dynamics in the relevant tourism sector.

One of the critical features of our platform is the ability to compare OTA rates. Using the COMPARE option, you can compare rates for predefined periods. This comparative analysis helps tour operators and accommodation managers to make informed decisions, ensuring greater competitiveness in the market.

Furthermore, we allow users to compare rate trends for different areas within an identical tourist destination. This feature is handy for understanding the price dynamics between different zones, allowing traders to focus their strategies according to the specific needs of each area.

Finally, our platform allows you to compare OTA rates with competitors if the latter has been configured. This type of competitive analysis offers a valuable advantage to tour operators, as it allows them to position themselves optimally on the market and adjust their pricing policies according to the actions of the competition.

In summary, the section dedicated to OTA rates of our data analysis platform for tourist destinations offers a complete picture of rate dynamics in the short-term rental and accommodation facilities sector, providing users with the tools necessary to make strategic decisions and be competitive in a constantly evolving market.

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Does D / AI Destinations also offer direct hotel booking information?

Our platform relies on data collection from leading international online travel agencies (OTAs). While we do not provide specific information on direct bookings, through the data collected from OTAs, D/AI Destinations does offer a complete and accurate representation of overall hotel booking and arrival trends.

We understand that direct bookings can be a significant part of the hotel industry and could interest many users. However, by focusing primarily on OTA bookings, we can provide a detailed overview of hotel market trends on a global scale. The data collected by the leading international OTAs allow us to obtain a complete picture of the bookings made through online channels, thus reflecting the preferences and choices of travellers worldwide.

We are committed to providing accurate and relevant information about the travel industry, including hotel bookings, and we continue to explore ways to enrich our data sources to offer even more comprehensive coverage. We are always open to feedback and suggestions from our user community, as they help us to improve our platform and better serve user needs constantly.

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Is it possible to see the distribution of the saturation index and rates over a geographical area?

Our platform lets you visualise the distribution of saturation indexes and rates over a geographical area wholly and intuitively. Using the map feature, you can explore various hospitality data, such as average rates, maximum and minimum rates, industry saturation and availability of offers.

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The geographical map gives you an immediate and clear view of this critical information. You can customise the view by applying specific filters to get a detailed overview that suits your needs.

Furthermore, you can activate points of interest on the map, which shows the trend of data and the distribution of points relating to the hospitality and short-term rental industry. This gives you an even deeper perspective on the trends and opportunities in the area you're exploring.

Widgets

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How does the “OTA saturation” widget work?

The “OTA Saturation” widget is essential to our destination analytics platform. It offers an accurate and up-to-date estimate of your destination's current saturation level (i.e., occupancy). This estimate is calculated by analysing publicly available data on online distribution channels, known as OTAs (Online Travel Agencies).

How does it work: The “OTA Saturation” widget uses sophisticated algorithms and analytics models to process vast data from leading online booking channels. These channels include hospitality platforms, short-term rentals, price comparison sites, travel packages and reviews. By analysing this data, the widget provides a comprehensive overview of the occupancy level in your travel destination at any given moment.

As a Destination Manager, you can take full advantage of the “OTA Saturation” widget to make informed strategic decisions. Here are some of the best practices to make the most of this tool:

Capacity planning: by estimating current saturation, you can anticipate peak tourist periods and prepare your destination for higher demand. This allows you to optimise the accommodation available and the tourist services offered.

Offers and Promotions: in periods of low turnout or when saturation indicates empty spaces, you can implement targeted marketing strategies, such as special offers or last-minute promotions, to further stimulate tourist demand.

Competitiveness and Prices: the widget allows you to monitor the competition and adjust rates to remain competitive.

Trend Analysis: tracing saturation data over time allows you to identify seasonal or yearly trends and adjust your destination strategy accordingly.

Long-Term Planning: using saturation forecasts, you can proactively plan events, festivals or other tourism activities to attract visitors during off-peak times.

Conclusions: The “OTA Saturation” widget is a powerful tool that provides a comprehensive overview of tourism occupancy in your destination. Leveraging this information, you can make informed and focused decisions to maximise the success of your travel destination.

Remember that OTA data analysis is an ever-evolving process, so it is advisable to use the widget regularly to get up-to-date and relevant information. With the support of the “OTA Saturation” widget, you can turn your destination into a highly desired and successful travel destination.

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How does the “OTA Rates” widget work?

The “OTA Rates” widget provides a detailed analysis of the minimum, average and maximum rates available on the various online distribution platforms (OTA), i.e. those channels used to book accommodation and travel packages. The “OTA Rates” widget allows you to monitor and compare price trends in the hospitality and accommodation market by processing publicly available data from these platforms.

How to use the “OTA Rates” widget?

The “OTA Rates” widget has been designed to be easy to use and provides clear and informative data to facilitate your strategic decisions as a destination manager. Here is an overview of how to best use this tool:

Choice of destination: start by selecting the area of your interest; the widget will provide you with a detailed analysis of the rates of the structures in this specific area.

Analysis period: choose the period you want to view rate data. You can focus on a specific period or see how rates move over several months or years.

Data visualisation: once the parameters have been set, the “OTA Rates” widget will show you an interactive graph illustrating the trend of the minimum, average and maximum rates in the selected period. You can examine the data day by day or view it on a weekly or monthly basis.

Rate comparison: use the widget to compare the rates of establishments on different dates or between other destinations. This will help you identify seasonal trends, special events or changes in the hospitality market.

Last-Minute Bookings: the “OTA Rates” widget also allows you to analyse last-minute rates, making informed decisions to manage accommodation saturation situations and maximise booking opportunities.

Offers and promotions: use the data provided by the widget to evaluate the effectiveness of the offers and advertisements you have activated, allowing you to make any changes to support your local shareholders in improving the performance of their properties.

Maximum and minimum rates: monitor maximum and minimum rates over time to ensure your destination's properties are competitive and achieve full revenue potential.

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How does the “Average Rates and OTA Saturation” widget work?

The “Average Rates and OTA Saturation” widget is an advanced data analysis tool designed to obtain an exhaustive overview of the average rates and OTA (Online Travel Agency) saturation for the selected period. It is based on a wide range of publicly available data from major online distribution channels, including detailed information on accommodation rates, bookings, reviews and availability.

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How can I use the “Average Rates and OTA Saturation” widget?

The “OTA Average Rate and Saturation” widget offers multiple features to help you make informed strategic decisions and optimise the management of your travel destination. Here is a step-by-step guide on how to use this tool effectively:

  1. Period selection: first, choose the period of interest for the analysis. You can set specific time frames to look at recent or historical trends.
  2. Rates Analysis: the widget will provide a clear and detailed view of the average rates charged by accommodation in your tourist destination. You can examine the maximum and minimum rates to understand the evolution of prices over time and identify any peaks or periods of decline.
  3. OTA saturation: this widget section will show you the saturation level of bookings through Online Travel Agencies. You will find out which periods are most in demand and which ones are optimal for promoting special offers or travel packages.
  4. Trend Analysis: the “Average Rates and OTA Saturation” widget allows viewing graphs and data on rate trends over time. This will help you identify seasonal patterns, anticipate future demands, and make informed pricing decisions.
  5. Relationship between saturation and prices: a vital aspect of this widget is the possibility to compare the saturation of reservations with the rates charged. You can identify how demand affects prices and adjust your pricing strategy to maximise revenue.
  6. Accommodation Availability: in addition to rates and saturation, the widget can also provide information on the availability of accommodations. This will help you better manage last-minute bookings and avoid overcrowding situations.
  7. Check Offers: use the widget to monitor the effectiveness of your destination's offers and promotions. You'll quickly see if your proposal positively influences demand and bookings.

In summary, the “Average Rates and OTA Saturation” widget is essential for Destination Managers who want to optimise operations and make decisions based on complex data. It will allow you to proactively address the challenges of the tourism industry, improve the performance of your destination and deliver unforgettable visitor experiences. Use the information provided by the widget to develop intelligent pricing strategies, plan targeted promotional campaigns and increase the overall profitability of your tourist destination.

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How does the "Hospitality" widget work?

The "Hospitality" widget is a powerful tool that gives you a complete picture of the hospitality industry's minimum, average and maximum rates trend. With the help of this widget, you can access vital information about your destination by tracing and analysing publicly available data from various online distribution channels (OTAs).

Why is accommodation so crucial for a tourist destination? The hospitality sector is one of the fundamental pillars of the tourism industry and includes services, facilities and accommodation available for guests. Monitoring rates, availability and saturation in this sector allows you to get a clear idea of the overall health of the hotel market in your destination.

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Here's how you can use this widget to your advantage:

Rate Monitor: this widget gives you an in-depth analysis of the minimum, average and maximum rates charged by the various hotel operators in your destination. This information is essential for assessing the competitiveness of your destination against others and helping you make informed decisions about pricing strategies.

Availability analysis: the availability of accommodation facilities is a critical element in the decision-making process of potential visitors. Using the widget, you can monitor the availability of facilities in real time and ensure that your destination can meet the demand of tourists.

Trend tracing: the widget gives you an overview of rate and availability trends in the hospitality industry over time. This historical analysis helps you identify seasonality, special events or other influences that may affect the tourism sector's performance in your destination.

Marketing Strategy Optimisation: with insights gathered via this widget, you can adjust your marketing strategy based on industry fluctuations. For example, you can launch special offers or targeted promotions to increase the flow of visitors in less busy periods.

Improve visitor experience: knowing the average rates charged in your destination allows you to recommend accommodations to tourists that suit their needs and budgets, thus helping to improve their overall experience and increasing the chances of returning.

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How does the "Short-term rentals" widget work?

The "Short-term rentals" widget is a tool designed to help you understand the trend in rates for the tourist rental of apartments, holiday homes and temporary accommodation. This tool is based on publicly available data from the leading online distribution channels, OTAs (Online Travel Agencies).

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How can I use the "Short-term rentals" widget? The "Short-term rentals" widget is easy to use and provides a clear and detailed overview of the available rates for short-term rentals in your tourist destinations. With this tool, you can gain valuable insights and make informed decisions to improve your region's housing supply.

Here are some tips on how to make the most of the Short-Term Rentals widget:

Price Trend Analysis: the widget allows you to monitor rate trends over time. You can identify high and low seasons, the most popular days of the week and much more.

Rate comparison between different types of accommodation: the widget allows you to compare the minimum, average and maximum rates of apartments, vacation homes and other temporary rentals. This analysis will help you better understand the competitiveness of different types of accommodation in your destination.

Occupancy Optimisation: using the data provided by the widget, you can support local hosts in adjusting rates based on seasonal demand and special events, thus maximising short-term accommodation occupancy.

Competitor Study: the widget allows you to compare your rates with competitors in your area. This will help you position your offer competitively in the market.

Forecasting and planning: based on the historical data provided by the widget, you can make forecasts for the future and plan your pricing and marketing strategies.

Furthermore, using the keywords provided (apartments, holiday homes, tourist rentals, short-term rentals, temporary accommodation, holiday homes, short-term rentals, tourist rentals, temporary residences, short stays, availability), you can further customise your searches within the widget to get specific data related to your needs.

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How does the "Accommodation Type" widget work?

The "Accommodation Type" widget is a tool to obtain a complete overview of the different types of accommodation available in your tourist destination, such as Farmhouses, B&Bs, Campsites, Hotels, Motels, Hostels, Inns, Ranches, Residences, Historic Residences, Resorts, Refuges, Resorts, Villas and much more.

How does it work:

The "Accommodation Type" widget relies on publicly available data from online distribution channels known as OTAs (Online Travel Agencies). These channels include booking platforms such as Booking.com, Airbnb, Expedia and others, where accommodation establishments make their rooms or accommodations available for online booking.

Once you have access to the "Accommodation Type" widget, you can select the tourist destination of interest, and the system will start collecting and analysing data from OTAs. The widget processes this data to give you a wealth of relevant information, including:

Accommodation Type: displays a detailed list of the different accommodation types in your destination, allowing you to identify which are most popular or widely available.

OTA saturation: this data gives you an understanding of the presence of accommodation facilities on the leading online booking platforms. You can see which accommodations are most present and well-represented on OTAs and which could benefit from greater online visibility.

Rates: the widget provides information on the average rates of the different types of accommodation in your destination. This helps you evaluate the price competitiveness of your properties compared to other destinations or competitors.

How to use the "Accommodation Type" widget:

Market Analysis: you can use this widget to conduct an in-depth market analysis and understand which types of accommodation are most in demand and popular in your destination. This allows you to tailor your accommodation offer to the needs of visitors.

Promotion planning: with information on average rates, you can plan promotion strategies and targeted discounts to attract more guests and increase bookings during off-peak seasons.

Saturation management: by monitoring the presence of properties on OTAs, you can identify any saturation problems and work to promote a balanced distribution of bookings between the different types of accommodation.

Competitive benchmarking: by comparing your rates and presence on OTAs with those of similar destinations, you can identify strengths and weaknesses to improve the competitiveness of your destination.

In summary, the "Accommodation Type" widget provides valuable data for making strategic decisions, optimising your accommodation offer and improving the competitiveness of your tourist destination. By taking advantage of the detailed information provided by this tool, you will be able to offer more satisfying travel experiences to your visitors and maximise the tourist success of your destination.

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How does the "Accommodation Category" widget work?

The "Accommodation Category" widget is designed to help you get a complete overview of the categories of accommodation establishments in your tourist destination. Through an intelligent combination of data from online distribution channels (OTAs), the widget offers an accurate quality classification and an assessment of the saturation of accommodation facilities. In addition, it provides you with valuable information on calculated rates based on publicly available data, giving you a clear and detailed view of the hotel landscape.

How can you use the "Accommodation Category" widget to your advantage?

Optimisation of Quality: thanks to data from OTAs, the widget lets you quickly and easily identify high-quality accommodation facilities in your tourist destination. You can use this information to promote the most popular establishments and improve the overall reputation of your destination.

Saturation assessment: with the widget, you can monitor the reception capacity of the accommodation facilities in your destination. This saturation assessment will help you make informed decisions about tourism flow management and the investments needed to meet demand.

Rate Competitiveness: awareness of the rates charged by accommodation establishments is crucial to maintaining healthy competition and attracting visitors. The widget will provide up-to-date data on the rates charged by various accommodations, allowing you to adjust your pricing strategies and special offers to gain a competitive advantage.

Trend Analysis: using the widget over the long term will allow you to identify trends and patterns in your destination's hotel industry. This information will help you strategically address challenges and capitalise on emerging market opportunities.

Planning of Events and Activities: the "Accommodation Category" widget gives you an overview of the accommodations available in your destination in specific periods. This is especially useful when planning mass events or activities, ensuring enough accommodations to meet attendee demand.

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How does the Area Distribution map of OTA Rates and Saturation work?

The Area Distribution widget offers a detailed analysis of the rates and saturation of accommodation facilities in your tourist destination. This interactive map lets you clearly and intuitively view the information relating to the distribution of rates offered by the leading online booking operators (OTAs) and the saturation of accommodation facilities in the various areas of your destination.

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Through the relationship between Points of Interest (POI) and OTA rates, it is possible to identify the hot spots of your tourist destination, i.e. those areas where the prices of accommodation facilities are exceptionally high or low compared to the average. This analysis identifies strengths and weaknesses, helping you make strategic rate management decisions to maximise profits and occupancy.

Using the zoom function and different viewing options, you can examine OTA rates and saturation at the desired level of detail. The detail of the information is set on the "tile 13" scale, ensuring high precision in providing valuable data for your analyses.

In addition, the widget allows comparing OTA rates and saturation between different areas of your tourist destination. This comparison will enable you to identify significant differences and regional trends, helping you better understand the market dynamics and develop targeted marketing strategies to promote less exploited areas or optimise those more in demand.

Thanks to an intuitive and straightforward interface, the widget is designed to be easily usable even by non-expert users. The categories of the accommodation facilities and the types of accommodation are organised in an orderly and easily accessible manner, allowing you to filter the data based on your specific analysis needs.

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How does it work, and how do I use the "Most Relevant Points of Interest” for OTA Rates and Saturation?

The "Most Relevant Points of Interest” for OTA Rates and Saturation widget offers a comprehensive overview of the tourist destination's top 100 Points of Interest (POI). OTA Rates sort this list. The widget makes it easy to identify which tourist attractions attract more visitors and which offer attractive rates for tourists.

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This widget will help you make informed decisions about your tourism strategies. You can identify areas of the destination with high saturation and competition and those with attractive tourist rates. This information will allow you to adapt your offers, develop targeted marketing plans and optimise the distribution of resources to maximise tourist accommodation and occupancy.

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How does it work, and how can the “Benchmark Analysis” widget be used for OTA Rates and Saturation?

The “Benchmark Analysis” widget for OTA Rates and Saturation allows you to monitor the trend of OTA (Online Travel Agency) saturation and rates in the locations most popular with visitors. But let's go deeper and analyse the main features:

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OTA saturation: this indicator gives you an overview of the presence and distribution of bookings through the main OTAs in your tourist destination. With this information, you can assess how attractive and competitive your destination is in the online travel agency market.

Minimum, Average and Maximum Rates: the widget also displays the minimum, average and maximum rates recorded for your travel destination. This data helps you better understand price trends over time, spot any significant spikes or dips, and make informed decisions about accommodation price positioning.

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Locations Popular with Visitors: rate and saturation analysis focuses on the most popular sites, allowing you to focus your actions on specific areas that may require special attention.

Competition and Benchmarking: this widget allows you to compare the performance of your tourist destination with that of other similar locations, allowing you to identify strengths and weaknesses compared to the competition and draw ideas to improve your position on the market.

Optimisation of Occupancy and Accommodation: with a clear understanding of saturation and pricing data, you can optimise the occupancy of your accommodation facilities and maximise revenues during different seasons and events.

Availability Monitoring: the widget helps you trace and track the availability of accommodation facilities in your tourist destination. This is essential to ensure a positive visitor experience and avoid overbooking or underutilising accommodation resources.